Get ‘N ‘ Your Business Podcast | Digital Marketing Bootcamp
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EP:23 Digital Marketing Bootcamp
In this episode of the Get 'N Your Business Podcast, host Alison Shores welcomes Chase Cowart from the Small Business Development Center at the University of Georgia. Chase is teaching an upcoming Digital Marketing Bootcamp in Camden County, Georgia, designed to empower local businesses with essential digital marketing skills. Throughout the episode, Chase delves into the critical components of the bootcamp, explaining how it will equip participants with the tools needed to effectively tell their stories and engage with online audiences.
Summary Highlights:
Setting Marketing Goals: Chase emphasizes the importance of setting realistic marketing goals tailored to the specific needs of a business.
Understanding the Customer: The key to any marketing strategy is understanding what drives your target audience. Chase discusses methods to map out the buyer's journey, from awareness to decision-making.
Competitive Analysis: Knowing where you stand in relation to your competitors is crucial. The boot camp will cover techniques to assess and leverage this information effectively.
Choosing the Right Platforms: Not all social media platforms are suitable for every business. Chase offers insights on how to select the most beneficial platforms based on your business objectives.
Content Strategy: Creating and posting valuable content is essential. The episode highlights strategies for engaging content on major platforms like Facebook, Instagram, and LinkedIn.
Website Optimization: Chase talks about the importance of having a website that's not only visually appealing but also optimized for search engines and local audiences, ensuring it ranks well in search results.
Local SEO: Participants will learn tactics to enhance their visibility in local internet searches, a crucial aspect for driving geographical-specific customer engagement.
This episode is a must-listen for anyone looking to enhance their digital marketing skills and build a stronger online presence in a competitive market.
Digital Marketing Bootcamp
Tuesday, September 17, 2024
9:00 AM to 12:00 PM
Camden Center - College of Coastal Georgia
8001 Lakes Blvd., Kingsland, GA 31548
Contact Information
Chase Cowart | Business Consultant