Coastal Country Design
🎙️ Episode Summary
In this episode of the Get 'N Your Business Podcast, host Alison Shores welcomes Hoss Hogan, the talented craftsman and founder of Coastal Country Design. Hoss takes listeners on a journey through his unique career path—from growing up as a proud “beach boy” in Fernandina Beach to discovering his passion for hands-on work in a vocational program at Camden County High School. After graduation, he began his professional life as a machinist at Kings Bay Naval Submarine Base with TRF, where he refined his technical skills.
However, life had different plans. Hoss transitioned into a completely different field—Information Technology—seeking new challenges and growth. Eventually, he found his true calling in combining creativity and craftsmanship with the launch of Coastal Country Design, a business that specializes in custom signs and personalized products for homes, garages, patios, weddings, events, and even commercial spaces.
Hoss shares what it’s really like being a small business owner today. He talks about the learning curves of marketing, the importance of networking, and how social media has become a tool he's had to embrace in order to grow. He also reflects on the fulfillment that comes from creating custom pieces that tell a story and enhance the spaces people care about most.
🎯 Summary Highlights:
From machinist to maker: Hoss shares his career journey from TRF to IT and eventually to founding his own custom design business.
Rooted in the coast: Growing up in Fernandina Beach inspired his laid-back, beachy aesthetic.
Custom creations: Coastal Country Design offers handcrafted signs and products for homes, garages, events, and businesses.
Business reality check: Hoss talks candidly about navigating marketing and networking as a first-time business owner.
Advice for creatives: Why following your passion—and staying flexible—is key to turning your hobby into a business.
